25.11.2018

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What the app does

The application simulates the choices of customers of a sandwich shop. It is based on results of a conjoint study. The study provided us with information about the preferences towards sandwiches of a sample of over 700 people.

The application presents the preferences of customers, given a menu.

Simulations

The user can change the menu any way they want. The app allows to:

  • Change the value of any attribute (eg. changing type of bread, main ingredient etc.)
  • Add a new, user-defined product
  • Delete a product

The program simmulates the changes and shows how the preferences adapt to the new menu. For example, user can see if their new sandwich would be a success, and how clients would switch from existing sandwiches to the new one

Business Applications

The application can be a useful tool for business management. It allows to:

  • Simulate changes in a business portfolio
  • Estimate appeal of new products to be included
  • Simulate the effect of removing a product from a menu
  • Optimizing the portfolio to generate larger return on investment

Thank You